Artcles about legal professionals' marketing in January 2016: SocialNinjaβ

Category: (6)

Jan

Is Your Attorney Website Mobile-Friendly? These 5 Sites Test You Now

Do you know 2.6 billion people use smartphone globally where Americans own more 200 smartphones and 7% to 19% of them use smartphone to access the internet. If your legal website isn’t built with responsive layouts, I bet you’re losing your potential client those are trying access your website from their mobile phone. Not convinced? Check the following screenshot and learn how my programmer friend Robert Greiner got surprised finding his website bounce kissing the ground just after implementing responsive design in his personal website.

Moreover, a survey conducted by Custom Legal Marketing over the 1.5 million law firm websites and found 25% of the website are visitors who desperately look for attorneys / lawyers for their lawsuit support. As the smartphone users are increasing globally and they spend their relentless hours over the internet simultaneously. Don’t believe? Statistics shows 75% of Americans admit to bringing their phone to the bathroom.

Either have a legal website developed already, or going to make a new one, it’s time to make them mobile friendly, otherwise, Google will demote your attorney website ranking. If you don’t know how to perform check up over your existing or before purchase legal WordPress website theme with WooCommerce variation images support, I’ve curated 5 tools to test your responsiveness over iPhone, iPad, Tablet, and other mobile devices. Let’s dive in.

PowerFul 5 Mobile Friendly Testing Tools

Google’s Mobile-Friendly Test

The official mobile friendly testing tool by Google, tells you how Google crawlers render your website while deciding to promote or demote your site ranking. if your website that represents your professional law firm can pass the test successfully, the tool will notify with a green success message saying Awesome. In the case of failure, the message will turn red and show you reasons where to improve.

PageSpeed Insights

PageSpeed Insights is a dedicated tool to test your site mileage, which indicates how quickly it can load into desktop and mobile devices. But you can also utilize the tool for checking your website responsiveness. PageSpeed Insights grades the responsive test incorporating loading time. Unless your website loads faster, it denotes the reason which is annoying to mobile users.

mobiReady

mobiReady is a visually aesthetic tool to test how appealingly your website can appear into viewing devices like desktop, high-tier phone, mid-tier phone and low-tier phone. After analyzing your websites, the responsive testing tool scores your website from 1 to 5 with a message indicating details areas of improvements.

W3C mobileOK Checker

The tool is the widely popular tool among website developer because they need to check their website for optimized coding, image error, HTTP error and mobile friendly. Being an attorney/ lawyer you can ride this tool to check how amazingly your site land in mobile screens.

BrowserStack

Every mobile device uniquely displays websites because they are not equal to in the screen size. As a lawyer you can’t check your legal official website in the variety of real mobile devices, right? But thanks goes to BrowserStack which is glutted with the powerful technologies, that allow you to virtually test your website on every popular mobile phone.

Bottom Line

These mobile friendly testing tools don’t require you to learn new tactics to operate these tools. Just head to the websites click on links, put your site URL and submit for the scan. To give you a quality recommendation, we need your help. Please put your comment and let us know which tool you find helpful.

Jan

5 Speed Testing Tools for Law Firm Websites To avoid Google Penalty

It’s really annoying when one of your clients dial a phone call at the middle of the night asking “How much longer will my case take to be over”. I believe you guys are accustomed to this common question. It’s natural situation because they guys aren’t technically aware of the court procedure which pushes them to the infinite frustration and disappointment, In some of the cases, clients switch their attorneys expecting quick judgment or legal settlement, right?

The same happens when your clients are coming to visit your law firm websites. If your website takes more than 3 seconds, you are going to lose 40% of your potential clients according to KissMetrics. It’s because of human nature, people blessed with extraordinary patient get frustrated when the situation takes to evolve more than a general level of standard.

Google don’t care why your website loads slow, but only prioritizes user experience. If Google finds visitors bouncing from your website extensively because of slow loading, your legal website would be penalized according to Google. I bet, many of lawyers don’t know whether your website loading fast or not, because, in this turn, they don’t know how to check site loading speed. But don’t worry, today I am going to make this happen. I’ve put together 5 reliable speed testing tools, which measures your website speed accurately. Here you go.

Google PageSpeed

Google PageSpeed tool is created by Google engineers, crawls the entire website and score your site loading speed. If you are law firm website gets score 85 or more than that you are safe, otherwise, your are in trouble. The website speed testing tool checks site performance separately for desktop and mobile clients. Make sure your site is loading satisfactorily in both viewing devices.

// Use Google PageSpeed //

Pingdom

Pingdom is the exceptional free tools to check the site health. Proving grades on your site loading time. The tools depict the total picture indicating which files are responsible for increasing your site loading time and how much they are consuming overall loading resources. The amazing fact of this tools can show your site loading performance based different Geo locations.

// Use Pingdom //

Page Scoring

Another powerful tool can measure the in-depth resources of your website. When you enter your domain address in the tools address bar, Page Scoring presents you details report which includes time takes to retrieve data from the database to site visitors, domain lookup, page redirection time, and page loading time.

// Use Page Scoring //

GTMetrix

GTMetrix would be the incredible tools for you if you want to send site performance report to your associate developers helping them to understand where to hit the hammer in the shortest possible time. The tool monitors many of aspects of a website including legal website loading time, video playback of site errors, CVS export capability of your overall site health history.

// Use GTMetrix //

YSlow

YSlow is an expert’s’ choice, scans your entire web pages and describe you elaborate reasons why they are slow based on Yahoo website performance standard. The tools bring your website performance score along with the technical suggestions which initiate the problematic areas and give your utmost relief.

// Use YSlow //

Bottom Line:

Though these tools are equipped with a couple website developer oriented details, that you might not be understandable for you. yet the tool is essential for you. if you are experienced lawyers, you must find people visiting you to be away from future possibilities of lawsuits, right? The same as, you should use this tool to check your site loading and be updated whether your site loading correctly or not.

Jan

5 Key Things to Remember to Make Law Firm Blogging Successful and Converting

At the end of the day, a question always remains unanswered that – how many of clients find your legal firm trustworthy and assign you their case paying a handsome amount of money, right? People found suspicious while selecting lawyers/attorneys because bad lawyers tend to malik cases for the long term consistent income. Thinking how to comprehend the situation?

My suggestion is to add a blog in your law firm website. It brings your conversion beyond your expectation. Thinking why? A professional blog represents your excellence and expertise in the area you are specialized in. Simultaneously, content-rich blog enhances credibility and brand value.

If people regularly follow your blog and get help in their various issues, your overall client convincing process will be automated. You don’t need to do anything further to make your clients dial a phone call for an appointment. Continue reading ..

Jan

7 Key Reasons Why Your Law Firm Needs A Successful Blog

Do you know 75% of lawyers are unhappy in their career? Thinking why?

In spite of having a strong professional law degree, years of practicing experience, and passing tough and competitive bar council exams some lawyers/attorneys return their home empty handed every day. Even I personally found, having fallen in 1,00,000 in debt and exponential frustration, attorneys email to their seniors asking suggestion of alternative career path. curious to learn the reasons behind?

Legal Industry is pretty competitive, It’s really difficult for individual lawyers or startup legal firm to manage their first job. Because legal service is such a service can build or destroy someone’s career within a day. In this situation clients don’t want to take a risk, they don’t rely on someone who isn’t widely popular or proficient in their legal practicing areas. That’s why the legal industry extensively depends on referral-driven conversion.

Frustrated? Sorry for that. If you process a strong passion for the legal industry, you can be affluent even in your law school and found potential clients in willingness to hire you just after passing your bar association exam. sound fancy, right? Continue reading ..

Jan

10 Key Features to Consider before Buying WordPress Theme for your Law firm Website

If you ever had chances to visit websites of law firms to find lawyers/attorneys at the beginning of 2014 or 2015, I guess, either you might have been bored or get frustrated for the mundane appearance, right? Why were the legal websites found outdated and wouldn’t be developed following the modern trend? It’s because: In those days, people were accustomed to finding lawyers making phone calls, or consulting with friends and relatives, or paying a direct visit to the nearest local law stations.

But in 2016 things evolved a lot, around the 40% people of the world population are now connected with the internet according to Internet Live Stats and the number is increasing exponentially. If you are a professional lawyer, don’t have a website or have a website can’t attract targeted clients, It’s time to set out a new or makeover your existing website with elegantly crafted design and client convincing features. Because nowadays people are fond of the internet, million of people can successfully find skilled lawyers/attorneys scanning through the web. Aren’t convinced yet?

According to the research conducted by LexisNexis, In United States, 110 million consumers seek legal consent at least one in their whole lifespan, 48 million looks for an attorney, and 78% of them use the internet to find the best lawyers for their lawsuits.

I bet you’re convinced, thinking to create a website that clients can easily find while making searches in the search engines, right? Continue reading ..