At the end of the day, a question always remains unanswered that – how many of clients find your legal firm trustworthy and assign you their case paying a handsome amount of money, right? People found suspicious while selecting lawyers/attorneys because bad lawyers tend to malik cases for the long term consistent income. Thinking how to comprehend the situation?
My suggestion is to add a blog in your law firm website. It brings your conversion beyond your expectation. Thinking why? A professional blog represents your excellence and expertise in the area you are specialized in. Simultaneously, content-rich blog enhances credibility and brand value.
If people regularly follow your blog and get help in their various issues, your overall client convincing process will be automated. You don’t need to do anything further to make your clients dial a phone call for an appointment.
But making law firm blog client convincing machine is not easy. Because many of lawyers complaints, they publish a blog but people don’t read and find no interest. Don’t be restless, today, I will show a couple of technique that can make your blog successful.
Set Goal & Research continuously
If you can’t sketch the goal of your legal website blog, you can’t go longer, will become frustrated and stop writing in the middle. Because statistics shows people who wrote down their goals were 40% more like to achieve goals than the one who don’t. Set goal how many blog posts you will write within next 6 months and which topic you should cover.
Before targeting goals, make a comprehensive research which topic you should write on. If you can’t draw the user need perfectly, visitors will never visit your blog daily.
Write Copy solving Client problem
Now, you have an overarching detail of clients’ behavior, you know what kind of legal issues, your targeted clients are prone to face. You are also familiar with your clients geolocation, their blog reading behaviors and questions they search with over the internet to solve their problem.
Now start writing targeting their needs and the questions, which they are madly looking answers for. Remember don’t write blog answering succinctly, because it keeps them thirsty and propels them to move other websites to find an in-depth answer.
Stop Writing in Legalese
Professions can easily communicate with their colleagues using technical terms, but they can’t interact with their wife or other family members using the same languages, right? If you use legal terms like Affidavit, Abstract of judgment, Appellant, Bail forfeiture, and Contributory Negligence to communicate with blog audience. I bet, they can’t understand, will bounce immediately being annoyed.
Have you ever notice raindrops can create a hole in stones? Curious to know why it happens? It’s because the consistency. If you can’t maintain a coherent flow of blog publishing, visitors will never know when to return for new content. if you are capable of writing a single blog post in a week, publish them persistently in the specific date and time. It helps readers to grow a new habit to return your blog timely. Don’t convince, watch this video.
Do you know why 41% of American internet users aged between 18 and 29 use AdBlocker? Have you ever realized why people block ads? Because they don’t like to see irrelevant contents. If you can’t be tricky enough while promoting your service and make your law firm blog overwhelmed with promotional contents. You will never generate leads and fail to drive readers anywhere giving your recommendations
These are proven tactics that can make your legal blog successful. If you find the above intended strategies won’t be kicked in your turn, comment below, we’ll help you out.